Xero Roadshow Asia makes its last stop in Singapore (Announces partnership with HReasily)

Xero Roadshow Asia makes its last stop in Singapore (Announces partnership with HReasily)

At 2nd March 2016 Roadshow in Singapore we kicked off the next phase of our growth in Asia with the announcement that we’re opening our first Asia office in Singapore. To meet the demand and build on the recent success of the region, we’re expanding our presence with the new regional office and a newly appointed Regional Managing Director, Alex Campbell. Alex will be joining Xero from STW where he was a senior executive and led the group’s expansion throughout Asia. Alex will lead Xero’s growth into Asia, focusing initially on the key markets of Hong Kong, Malaysia and Singapore while also pursuing Xero’s opportunities throughout the region.

We also announced strategic partnerships with leading businesses, including Visa, United Overseas Bank (UOB) and HReasily. With millions of small businesses across the Asia region, it is important for us to expand our presence and cement relationships with industry leaders like UOB and Visa, and help the region’s accountants, bookkeepers and small businesses thrive and grow.

As a region, Asia is experiencing a substantial shift to the cloud and uptake of technology among small businesses. As market leaders in cloud accounting in the UK, Australia and New Zealand, we want to help small businesses access best-in-class business tools in order to grow.

United Overseas Bank’s Country Head of Business Banking Singapore, Mervyn Koh says, “As the cost of business increases and competition becomes more intense, productivity enhancements have become a priority for small businesses to achieve sustainable growth. Through a potential alliance with Xero, UOB’s customers will be the first in the market to harness the efficiency of Xero’s latest productivity software to help them save time, cut costs, and make better use of their resources.”


Roadshow announcements

  • Inland Revenue Authority of Singapore (IRAS) – To help small businesses meet their tax obligations, Xero has met the technical requirements to reside on the Inland Revenue Authority of Singapore (IRAS) Accounting Software Register.
  • United Overseas Bank (UOB) – Xero is exploring alliances with United Overseas Bank (UOB) to help small businesses reduce the time and resources put into account reconciliation. The potential alliance will enable small businesses to have a better view of their financial position using Xero’s accounting dashboard. UOB is expected to be the first Singapore bank to have an alliance with Xero.
  • CIMB Bank – Last week in Kuala Lumpur, Xero announced that CIMB Bank and Xero will partner together to provide direct bank feeds to customers via integration between their systems.
  • Visa IntelliLink integration – Available soon in Hong Kong, Malaysia and Singapore, Xero will integrate with Visa IntelliLink, a web-based tool to help small businesses manage cash flow more efficiently by monitoring expenses easily. The Xero and Visa IntelliLink integration will make it easier for small businesses to claim expenses.
  • HReasily – HReasily, a Xero add-on partner will enable small businesses to improve productivity by streamlining HR work processes such as payroll processing, leave management and claim applications and will be initially offered in Singapore, Malaysia and Hong Kong.
  • WorkflowMax – Xero will bring its powerful, fully integrated, workflow management software to bookkeepers and accountants across the region.

It has been phenomenal to meet many of our accountants and bookkeepers this past week and be joined onstage by industry leaders from Google, Microsoft, Visa and UOB. There is great momentum for the Xero team to build on.